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A COMPETITIVE
INTELLIGENCE LEADER

DELIVERING COMPETITIVE
ADVANTAGE FOR 20 YEARS

HELPING TOP COMPANIES
GAIN INSIGHT, INNOVATE
AND GROW

20 YEARS HELPING TOP COMPANIES EXPLORE, CLARIFY AND GROW…

RESEARCH & ANALYSIS

  • Secondary and primary research
  • Analysis (economic, financial, market, social…)
  • Experience in most categories and functions
  • From quick projects to ongoing support or outsourced services, you choose
  • Experienced professionals available for placements

INNOVATION SUPPORT

  • Track record helping companies chart profitable innovation paths
  • CPGs, technology companies, start ups
  • Trend analysis (markets, social, consumer, tech…)
  • Spotting white space opportunities
  • Market sizing, value chain and economic structure analysis

SNAPSHOTS OF OUR WORK…

COMPETITOR TRACKING
  • Performance and benchmarking
  • Competitor analysis
  • Brand, category and market assessment
“YOUR WORK IS ESSENTIAL TO OUR COMPETITIVE INTELLIGENCE. FOR OVER A DECADE YOUR INSIGHTS ADD GREAT VALUE TO OUR MOST SENIOR TEAMS”
- VP, Competitor Strategy, Fortune 50 MNC
INSPIRING INNOVATION
  • Getting novel products from around the world into the hands of innovators
  • Run hands-on sessions for innovation teams to boost ideation
“SUCH A GREAT HELP! A REALLY GOOD WAY TO SEE WHAT OTHER COMPANIES HAVE DONE AND WHERE WE NEED TO FOCUS OUR EFFORTS”
- VP, Innovation, Fortune 10 MNC
CONSUMER TRENDS
  • Assess how consumer preferences will change
  • Identify drivers of social change
  • Find examples and manifestations of emerging consumer trends
“A REMARKABLY COMPREHENSIVE REVIEW THAT WILL SERVE AS THE FOUNDATION FOR A LOT OF OUR INNOVATION WORK. THANK YOU!”
- Director, Innovation and Strategy, Fortune 50 MNC
TARGET ACQUISITIONS
  • Identify candidate acquisitions that meet client criteria
  • Undertake discrete research into availability of companies
“VERY SUCCESSFUL ACQUISITION…, PUT US AHEAD OF A CRITICAL CONSUMER TREND. YOUR RESEARCH AND SOLID ANALYSIS WERE ESSENTIAL”
- General Manager, Fortune 500 MNC
BUILD INTERNAL GROWTH
  • Create plan to ensure 3-5% incremental growth in 24 months
  • Reassess previously rejected ideas, engage KOLs to obtain new ones
  • Create business cases for priorities
“VERY VALUABLE EXERCISE THAT DELIVERED AN IMPRESSIVE SET OF ACTIONABLE OPPORTUNITIES. MAKES ME MUCH MORE CONFIDENT ABOUT HITTING GROWTH TARGETS”
- Director, Fortune 100 MNC
TRACK COMPLEX ISSUES
  • Accurate and comprehensive capture of hard-to-track news
  • Summaries prepared for weekly newsletter
  • Output in client-branded format
“SO LIBERATING! IT’S BECOME THE ONE MUST READ I HAVE AND HAS MASSIVELY CLEANED UP MY INBOX AND KEEPS MY TEAM BETTER INFORMED”
- VP, CMI, Fortune 50 MNC
ENGAGE DECISION MAKERS
  • Identify information gaps of target
  • Use valuable and relevant content to build information leadership
  • Fold in other engagement actions to build relationships
“SO USEFUL! A VERY EFFECTIVE WAY TO ENGAGE CORE CLIENT DECISION MAKERS. MORE THAN MET OUR HOPES SO WE’RE LOOKING AT OTHER WAYS TO LEVERAGE IT FURTHER”
- Partner, Consulting company
DEEP DIVE STUDIES
  • Bring focus and clarity to a complex issue
  • Incorporate myriad sources from numerous markets
  • Present findings to executive team
“EXCELLENT. A VERY VALUABLE ADDITION TO OUR DIGITAL STRATEGY. UNEARTHED IMPORTANT MISSED OPPORTUNITIES AND SOME COMPETITOR VULNERABILITIES”
- Director, Fortune 50 MNC
GOT A QUESTION?
 
WE’RE ALL EARS!

RELATED BUSINESSES FOR ENGAGEMENT AND INSIGHT DELIVERY…

E-MARKETING TO ENGAGE LEADERS

Engage key stakeholders

Be top of mind

Build your business

YOUR CORPORATE NEWSLETTER SOLUTION

Ready-to-go newsletters on topics you choose, in your template

You tell us the topic to cover
You tell us the topic to cover
We prepare the newsletter
We prepare the newsletter
You approve and click send
You approve and click send
Repeat for each cycle
Repeat for each cycle

DELIVERING INSIGHTS ON MANY TOPICS…

https://plastics.smartnews360.com/ - PLASTICS AND THE CORPORATE RESPONSE
beverages.smartnews360.com - BEVERAGE INNOVATION TRACKING THE DRINKS MARKETPLACE
cleanfood.smartnews360.com - CLEAN FOOD BRAND NEWS AND MARKET DEVELOPMENTS
breadtrends.smartnews360.com - BREAD & GRAIN TRENDS INSIGHTS, INNOVATION AND MARKET NEWS
foodwaste.smartnews360.com - FOOD WASTE NEWS AND THE CORPORATE RESPONSE
dtc.smartnews360.com - THE D2C DISRUPTION ...IN PERSONAL CARE AND BEAUTY
v-marketing.smartnews360.com - VOICE AND CHAT THE NEXT MARKETING FRONTIER
beautytech.smartnews360.com - BEAUTY TECH THE NEXT FRONTIER IN BEAUTY
bottlers.smartnews360.com - BOTTLER NEWS TRACKING COMPETITOR DEVELOPMENTS

HELPING TOP COMPANIES…

KEEP UP TO DATE

You can download some of the previous Insights & Outsights below

GET IN TOUCH

In the US +1 212 866 4680 Or In the UK +44 7429 662205