CPGs STRUGGLE TO STEM PLASTIC USE - 2025

CPGs STRUGGLE TO STEM PLASTIC USE - 2025: a 78-page comprehensive review of how CPG companies are moving from relying on plastic, with special emphasis on household and personal care categories

The report brings together public data and includes original comparative performance analysis, including plastic use information coming from Ellen MacArthur Foundation, revenue data from company filings, and supplementary research. Numerical findings are supplemented with insights into driving themes that will govern corporate responses to the plastic issue in coming years

Household and Personal Care (HPC) Companies are covered in greater detail, with comparative analysis and individual competitor profiles, including a summary of key developments and activities in 2024 for all companies

Companies covered:

1. Beiersdorf (Consumer)
2. Clorox Company
3. Colgate-Palmolive
4. Essity
5. Henkel
6. L’Occitane
7. L’Oréal
8. Natura
9. Reckitt
10. SC Johnson
11. Unilever
12. Werner & Mertz

The report includes:

PRIMARY METRICS

• High-level comparative analysis
• Graphical overview of CPG company covering overall plastic use, plastic intensity, virgin plastic usage, post-consumer recycled content, reusable, recycle, compostable, and reuse

PROGRESS

• Comparative performance analysis covering total plastic usage, improvement since 2018 and year-on-year, plastic intensity changes, post-consumer recycled content, and changes on ‘reusable, recyclable or compostable’ content

DRIVING THEMES

• Core trends that will drive corporate responses to plastic use, including regulatory, policy, financial, marketing and consumer insights

GROUP ANALYSIS (HPC)

• Comparative analysis of companies most involved in HPC categories
• Graphical overview covering overall plastic use, plastic intensity, virgin plastic usage, post-consumer recycled content, reusable, recycle, compostable, and reuse

COMPETITOR ANALYSIS (HPC)

• Detailed look at the HPC companies’ progress against 2025 targets and provides a prediction on the likelihood that they will meet their targets for virgin plastic reduction; reusable, recyclable or compostable content; and post-consumer recycled content

2024 COMPETITOR NEWS (HPC)

• Key competitor news covering objectives and strategies, investments, packaging changes, partnerships, innovations, patents and more

Standard report: $10,000; one tailored for categories and brands you specify for an additional $5,000-15,000, and monthly briefs for $500/month (all for corporate-wide use)

Business360 has for two decades provided research, analysis and advice for some of the world’s most demanding and prestigious companies. For over five years it has tracked and analyzed the performance of CPG companies as they try to reduce reliance on plastic. Corporations buy our work to keep up with this complex and critical issue and better identify feasible solutions relevant for their brands

For more, please contact us.